Shopping ads show your products with images and prices right when customers search for what you sell. They deliver 43% lower cost-per-click than Search ads - and the clicks you get are from shoppers who already know what they want.
When someone searches for a product on Google, Shopping ads appear at the very top - before text ads, before organic results. They show your product image, title, price, and store name.
Unlike Search ads where you bid on keywords, Shopping ads pull from your product feed. Google reads your product data and automatically matches your products to relevant searches. This means you don't need to guess which keywords to target.
The visual format pre-qualifies shoppers before they click. They see the product and price upfront, so when they do click, they're already interested - not just browsing.
Shopping ads consistently outperform text ads for online stores
Product images capture attention instantly. Shoppers see exactly what they're getting before they click, leading to higher quality traffic.
Average CPC of $0.66 vs $1.16 for Search ads. The visual format pre-qualifies clicks, so you pay less for more qualified traffic.
Shoppers who click already know the product and price. No surprises means higher conversion rates and better ROAS.
Your products appear on Google Search, the Shopping tab, Google Images, YouTube, and partner sites - all from one campaign.
Everything you need to run profitable Shopping campaigns
We set up or audit your Google Merchant Center, fix any policy violations, and ensure your products are approved and eligible to show.
We optimize your product titles, descriptions, images, and attributes. Better feed data means better visibility and more relevant traffic.
We segment campaigns by product category, margin, or performance so you can control bids and budgets where it matters most.
We continuously add negative keywords to prevent your ads from showing for irrelevant searches - protecting your budget from wasted clicks.
Smart bidding strategies optimized for your goals - whether that's maximizing conversions, hitting a target ROAS, or scaling profitably.
Clear reports showing what's working, what we changed, and what's next. No vanity metrics - just the numbers that matter for your business.
We learn about your products, margins, goals, and current setup. If we're a good fit, we move forward with an audit.
We analyze your Merchant Center, product feed, existing campaigns (if any), and competitors to find opportunities.
We optimize your feed, build campaign structure, set up tracking, and launch. Most accounts go live within 2 weeks.
We monitor daily, optimize weekly, and report on progress. As data comes in, we double down on what works and cut what doesn't.
Shopping ads are visual - they show your product image, price, and store name. Search ads are text-only. Shopping ads also don't use keywords you choose; instead, Google matches your products to searches based on your product feed data. For e-commerce, Shopping typically delivers 43% lower CPCs and 14% better cost-per-acquisition than Search.
Yes, Merchant Center is required - it's where your product feed lives and connects to Google Ads. If you don't have one, we set it up as part of our service. If you already have one, we'll audit it for issues and optimize it for better performance.
Shopping works best with 20+ products. This gives Google enough variety to match searches and allows for proper campaign segmentation. Stores with 100+ products typically see better results because there's more data for optimization. If you have fewer products, we may recommend starting with Search ads or a combined approach.
We recommend a minimum of $3,000/month in ad spend for Shopping campaigns. This provides enough data to optimize effectively. With average CPCs around $0.66, that's roughly 4,500+ clicks per month to learn what works. Larger catalogs or competitive markets may need more.
You'll see traffic within the first week of launch. Meaningful optimization takes 4-8 weeks as we gather conversion data and refine targeting. Most clients see significant improvements by month 2-3. Shopping campaigns tend to ramp faster than Performance Max because they're more straightforward to optimize.
Book a free call to discuss your store and see if Shopping ads are right for you.