Common questions about our Google Ads management services.
Google Shopping displays your products directly in Google search results with images, prices, and your store name. When someone searches for a product you sell, your listing can appear at the top of the page, making it easy for customers to see what you offer and click through to purchase.
Unlike text ads, Shopping ads pull information from your product feed (title, description, price, image) to automatically create ads. We optimize your feed and bidding strategy to ensure your products appear for the right searches at the right cost.
Search Ads are text-based ads that appear when someone searches for keywords related to your products. You write the ad copy and choose which keywords to target.
Shopping Ads display your actual products with images and prices. They're automatically generated from your product feed and appear based on product relevance to the search query.
Both can be effective. Shopping ads typically have higher conversion rates for product searches, while Search ads work well for broader queries and branded terms. That's why we often recommend combining both for maximum coverage.
Performance Max is Google's AI-powered campaign type that runs across all of Google's advertising channels from a single campaign: Search, Shopping, YouTube, Display, Discover, Gmail, and Maps.
You provide assets (images, videos, headlines, descriptions) and set a goal, and Google's machine learning optimizes where and when your ads appear to find the best customers for your business.
For e-commerce, PMAX is particularly powerful because it integrates your product feed and can dynamically showcase products across multiple channels.
To get started, we typically need:
We'll walk you through everything on our initial call and handle the technical setup.
Most clients start seeing initial data within the first week of campaigns going live. However, meaningful optimization takes time.
Typically:
Results vary based on your industry, competition, budget, and starting point. We'll set realistic expectations during our strategy call.
We offer monthly management services with pricing based on your ad spend and the scope of work. Our fees are separate from your actual ad budget that goes to Google.
During our call, we'll discuss your budget and goals to determine the best service level for your needs. We believe in transparent pricing with no hidden fees.
We typically work with e-commerce businesses spending a minimum of $3,000/month on Google Ads. This ensures there's enough budget to gather meaningful data and see real results.
If you're currently spending less but looking to scale, let's talk. We can discuss whether now is the right time or if there are steps to take first.
We recommend a minimum 3-month engagement because Google Ads campaigns need time to gather data and optimize effectively. However, we don't lock you into long-term contracts.
After the initial period, services continue month-to-month. If at any point you're not happy with our work, you can cancel with 30 days notice. You always retain full ownership of your accounts and data.
Absolutely. You maintain full ownership and access to your Google Ads account, Merchant Center, and Analytics at all times. We simply get added as a manager.
You can log in and see everything we're doing whenever you want. We also provide regular reports and are always available to walk you through your account performance.
We believe in clear, regular communication without overwhelming you. Typically this includes:
We adapt our communication style to what works best for you. Some clients want detailed weekly calls, others prefer monthly check-ins with async updates.
Book a call and we'll answer any questions you have about our services.